Legitimacy of Evidence - When Credibility Meets Clarity

Your claims might be based on facts, but your credibility still suffers if those facts are unbeknownst to your audience, inconsistently framed, poorly presented, or internally contradictory.

That’s why "Legitimacy of Evidence" is the third core element of VeroVeri’s VALID™ Framework, our independent protocol for auditing public-facing content.

Legitimacy isn’t just about citing a source. It’s about ensuring that the source actually supports the claim, that the framing is appropriate, and that the message holds up under scrutiny. Even reliable data can raise questions if it’s selectively quoted or disconnected from its intended meaning.

That’s why internal accuracy checks alone often aren’t enough. What’s needed is a structured review of how the evidence is used and understood by external audiences.

At VeroVeri, we assess whether claims are well-supported, contextually accurate and responsibly presented. That means identifying when:

• Supporting details are implied but not shown.

• Evidence and conclusions don’t align.

• The message contradicts other public claims from the same organization.

We bring structure, impartiality, and accountability to the evaluation process, helping teams communicate clearly and confidently.

For those unfamiliar, VALID™ stands for:

• Verified Sources – Is the claim rooted in authoritative evidence?

• Audit Oversight – Is the review process documented and independent?

• Legitimacy of Evidence – Do the facts support the claim clearly and coherently?

• Integrity & Impartiality – Are biases removed from the process?

• Data Alignment – Are facts aligned with recognized standards?

When content meets these standards, it is more likely to achieve the intended effect and earns the Verified by VeroVeri badge, a visible signal that your message isn’t just accurate, it’s defensible.

Let’s talk about how to build messaging that stands up to scrutiny.