The Risks of Unverified Content

Content moves fast in today’s digital marketplace, but trust moves carefully.

A single unverified claim, whether in a press release, user guide, investor update, ESG report, or marketing material, can set off a chain reaction:

• Reputational harm

• Regulatory scrutiny

• Loss of customer confidence

• Shareholder anxiety

According to the 2024 Edelman Trust Barometer - Global Report, 61% of people believe business leaders purposely mislead by saying things they know are false or gross exaggerations.

That’s a staggering credibility gap that unverified public messaging only widens.

Yet, most companies focus verification efforts solely on financial statements, leaving the rest of their public-facing content exposed to doubt.

This is where Proactive Trust becomes essential.

A reliable information audit process ensures your messaging is:

• Reliable - rooted in verified sources

• Consistent - free from conflicting claims

• Defensible - supported by clear documentation

By adopting Proactive Trust, you’re not just reacting to potential misinformation risks but proactively strengthening your credibility before questions arise.

Our clients proudly display the Verified by VeroVeri badge as a visible commitment to accuracy, consistency, and reliability, signaling to employees, customers, partners, investors, and regulators that they take trust seriously.

Don’t wait for a misstep to cost you. Reinforce the credibility of your messaging with proactive verification.